Wednesday, October 30, 2019
Outsourcing Assignment Example | Topics and Well Written Essays - 2000 words
Outsourcing - Assignment Example Outsourcing has revolutionized processes in the workplace, provided tools and valuable data and information, and has done many things of great importance to businesses and organisations. Literature Review This essay will focus on human resource outsourcing (HRO) which is becoming a trend particularly in the public sector. Human resource outsourcing affects performance of the staff. Human resource functions that are handled by an outsourcer provider are functions that some employees are used to performing. Businesses find outsourcing as an easy way to produce their products at low cost. Functions that can be outsourced include human resources, financial transaction processing (for accounts payable), procurement, distribution and logistics, and clinical data management. One of the drawbacks for outsourcing is that it can reduce product quality. This usually happens if a company outsources without careful study and planning. It can also reduce innovation. Firms must select areas in whic h they can concentrate their resources. Reduced innovation means lost creativity. Firms that outsource core competencies do not see the importance of focusing on employeesââ¬â¢ capability and knowledge considering that there is a relation between contented employees and contented customers. Satisfied employees not just turn their attention on their organisation out of gratitude but provide good and faithful service to customers as payback to their organisation. (Cooke et al., 2005) Organisations should not rush into outsourcing. The firm must first analyse the business situation and conduct feasibility analysis, define the parameters of the contract, and build a strong relationship with the outsourcing company. There are several steps to be undertaken before deciding to make outsourcing a part of the companyââ¬â¢s functions. It is like initiating an intensive project management. There are four screens to follow in conducting the feasibility: core competency screen, cost of con trol screen, goals screen, and scope screen. The feasibility study should clearly define the core competency screen, i.e. what are core competencies and what are critical in the organisation? Core activities refer to what a firm can do best and are crucial to the firmââ¬â¢s advantage while noncore activities refer to those which have lower impact on the firm. A detailed analysis of the requirements has to be done. When the costs exceed the benefits, outsourcing should not push through. Planning can proceed if the screens are beneficial to the organization. In the evaluation, the executive team should be identified. The team will include those who will handle the analysis, the leader and the decision-maker. The outsourcing team should be composed of technical and managerial people, and representatives from user areas whose services will be directly affected by the outsourcing. The people who will be responsible for oversight and management of the outsourcing arrangement and vendor (supplier) relations must be properly identified and involved in drafting the contract. Technical and management issues must be properly stipulated in the contract. (Cooke et al., 2005) The supplier and buyer should have close coordination and communication, and a team must monitor the progress of the relationship. The monitoring team will conclude if the provisions of the contract are being followed. This has to be evaluated time and again to see if the
Sunday, October 27, 2019
George W. Bush Biography
George W. Bush Biography George W Bush Addison Davis On July 6, 1946, in New Haven, Connecticut one of our future presidents would be born his name is George W. Bush. Growing up, he was the oldest of six children from his mother and father, Barbara Pierce Bush and George Herbert Walker Bush. The Bush family has always been with politics, even in the 50ââ¬â¢s. Bushââ¬â¢s grandfather, Prescott Bush, was a progressive Republican senator from Connecticut and a banker on Wall Street His father was also involved with politics, he was a businessman, diplomat, a vice president and president of the United States. At just two years old, George H.W. Bush decided to move the whole family to Midland, Texas where he would make it big in the oil business. Boy George mostly grew up in Midland and went to school there up until seventh grade when they moved to Houston, Texas. At that point George W. Bush was sent to Massachusetts to go to school at Phillips Academy. At Phillips Academy he was a Star Athlete playing baseball, basketball and footbal l. He was an alright student and occasionally got into trouble, but nevertheless, he was accepted into Yale with the help of family connections. At Yale, he put his social life in front of studies, but this being said he was still invited into the invitation only Skull and Bones society. Just before his graduation George enlisted in the Texas Air National Guard. He was again accepted with some help of a family friend. In 1970 George received his fighter pilot certificate, but on November 21, 1974 he was honorably discharged from the Air Force. After that, he decided to go back to school so, he went to Harvard Business School to get his Masters of Business Administration degree. After that he went back to his hometown to enter the oil business working with a friend. Later on, after he had had some experience with the business he started his own oil and gas firm. In 1977, he would meet his future wife Laura Welch, who was a school teacher and a librarian at the time. After just three months him and Laura decided to take the next step so George proposed and were married on November 5, 1977. After they were married, they settled in Midland, Texas, so George can continue to work on his business. Prior to his marriage George had a serious drinking problem and then joined the United Methodist Church and was a born-again Christian. In 1981, George and Laura had their first children, which turned out to be twin girls. Five years later, Bush sold his struggling oil business to Harken Energy Corporation for stock a spot on its board of directors. Around when this happened George had completely quit drinking and became deeply involved in his church. When Georgeââ¬â¢s dad was running for president, George W. Bush and Laura moved his family to Washington, DC to help his fatherââ¬â¢s campaign. After George H. W. Bush won the election, George W. Bush and Laura Bush moved back to Texas and shortly after getting involved with investors trying to purchase the Texas Rangers . George W. Bush was quickly qualified as their leader and made amazing trades. After those trades the team did excellent and he eventually sold his team for seventeen times his initial investment. In 1992 after his father lost to Bill Clinton in a reelection, George W. Bush decided to run for governor of Texas as a Republican. His family reputation and his affiliation with the Rangers helped him win the 1994 campaign against Ann Richards. The election was tight the whole time, but George won the election with a fifty-three percent vote and was also the first governor to have a father as president. He was also the first Texas Governor to be elected to consecutive four-year terms. When Bush was a governor, he mainly appealed to republicans but also was well known for bipartisan governing. He combined personal responsibility and limited government. Since Bush was governor during a surplus he pushed for tax cuts and better education. He changed teachersââ¬â¢ salaries to student perf ormance on standardized tests and lowered the age of being tried in an adult court.[1] In 2000, Bush and his running mate Dick Cheney, who had been a former congressman and U.S. defense secretary under George H.W. Bush, had just defeated Al Gore and Joe Lieberman, U.S. Senator from Connecticut, by a very slim margin of 271-266 electoral votes even though Gore had beaten Bush with the popular vote by 48.4% to Bushââ¬â¢s 47.9%. This has been the fourth time this had ever happened in U.S. History.[2] One of the first things and one of the best domestic achievements Bushââ¬â¢s Administration worked on was public education. The first major initiative was the No Child Left Behind Act of 2002, this helped the public education system and raised test scores. Bush increased Peel Grants available to college students and they were raised to an all-time high. The tax relief package was another thing Bush was well known for. This package reduced individual taxes and doubles child tax credit and other reforms. On September 11, 2001 the most deadly attack on American soil happened unexpectedly and Bushââ¬â¢s Presidency was completely altered. On this day, terrorists from the group Al Qaeda hijacked four airplanes, two of the airplanes were ordered to hit the twin towers of the World Trade Center. Another was told to hit the Pentagon in Arlington, Virginia. The final plane crashed in a field in Shanksville, Pennsylvania, after the passengers made a bold move to overtake the hijackers. When this happened President Bush declared war on Terrorism. This became an assault on anyone who had the twisted mind to support terrorism around the world. As a result of this effort the Afghanistan War started in October of 2001 and then the War in Iraq in 2003. This was actually Bushââ¬â¢s greatest failures in doing this it made the United States look like we were marked by fear, confusion and vulnerability.[3] George Bushââ¬â¢s greatest domestic failure was the way he tried to handle Hurricane Katrina, his attempt was just too slow. Bush sent in federal troops in days after the catastrophe and it took even longer for the troops to get there because of the road conditions. People were dying on top of their roofs of starvation and thirst waiting for some type of evacuation. News teams got there the first day it all went down asking questions about why troops were not showing up to bring aid to all of the unfortunate people. Bushââ¬â¢s administration was heavily criticized for the way this was handled and it showed when Bushââ¬â¢s public support went from sixty percent to forty-nine percent within two weeks.[4] George Bush did not have a lot of foreign achievements, but one of the best has to be humanitarian aid in Africa. In 2003 President Bush announced the Presidentââ¬â¢s Emergency Plan for AIDS Relief, otherwise known as PEPFAR, was a global program to fight AIDS. This was the largest effort ever created to fight a disease. In July 2008 a reaut horization was passed to add funding to tuberculosis and malaria as well, all of this cost 48 billion U.S. Dollars. This is all a part of President Bushââ¬â¢s emphasis on foreign aid in Africa. Thanks to George Bush tons of Africans get thousands of dollars of medicine for free. [5] But like all presidencies they must come to an end. Many people were against him having bumper stickers saying ââ¬Å"Bush Lied, People Diedâ⬠. Other people thought he was a not really a republican. Despite all of that most people will still talk about President Bush and say he an average leader who achieved much redemption just as the United States gave up.[6] Bibliography ââ¬Å"Bushs Biggest Achievements.â⬠N.p., n.d. Web. 7 Dec. 2014. http://www.motherjones.com/politics/2008/08/bushs-biggest-achievements>. ââ¬Å"Bushs Legacy.â⬠N.p., n.d. Web. 7 Dec. 2014. http://www.economist.com/news/united-states/21588363-best-account-yet-failed-presidency-bushs-legacy>. George Bushs Greatest Achievements and Failures.â⬠Accessed December 7, 2014.http://siirispolitics.blogspot.com/2010/11/what-are-george-w-bushs-greatest.html. ââ¬Å"George W. Bush,â⬠, accessed December 7, 2014,http://www.history.com/topics/us-presidents/george-w-bush. George W. Bush.â⬠N.p., n.d. Web. 7 Dec. 2014. http://www.georgewbushlibrary.smu.edu/The-President-and-Family/George-W-Bush.aspx>. George Walker Bush. (2014). The Biography.com website. Retrieved 08:26, Dec 07, 2014, fromhttp://www.biography.com/people/george-w-bush-9232768. [1] George Walker Bush. (2014). The Biography.com website. Retrieved 08:26, Dec 07, 2014, fromhttp://www.biography.com/people/george-w-bush-9232768. [2] ââ¬Å"George W. Bush,â⬠, accessed December 7, 2014,http://www.history.com/topics/us-presidents/george-w-bush. [3] George W. Bush.â⬠N.p., n.d. Web. 7 Dec. 2014. http://www.georgewbushlibrary.smu.edu/The-President-and-Family/George-W-Bush.aspx>. [4] George Bushs Greatest Achievements and Failures.â⬠Accessed December 7, 2014.http://siirispolitics.blogspot.com/2010/11/what-are-george-w-bushs-greatest.html. [5] ââ¬Å"Bushs Biggest Achievements.â⬠N.p., n.d. Web. 7 Dec. 2014. http://www.motherjones.com/politics/2008/08/bushs-biggest-achievements>. [6] ââ¬Å"Bushs Legacy.â⬠N.p., n.d. Web. 7 Dec. 2014. http://www.economist.com/news/united-states/21588363-best-account-yet-failed-presidency-bushs-legacy>.
Friday, October 25, 2019
Self Reliance :: essays research papers
The essay ââ¬Å"Self-Relianceâ⬠, by Ralph Waldo Emerson, is a persuasive essay promoting the ways of transcendentalism. He uses this paper to advance a major point using a structure that helps his argument. In the paper, Emerson begins his concluding thoughts with a statement that greater self-reliance will bring a revolution. He then applies this idea to society and all of its aspects, including religion, education, and art. This brings Emerson to a new, more precise focus on how society never advance, rather it recedes on one side as fast as it gains on the other. This shocking, yet intriguing, idea is supported and augmented using tone, metaphor, example, and the consequence of ignoring his opinion. The final result is a conglomeration of ideas into the major points that, ââ¬Å"Nothing can bring you peace but yourself. Nothing can bring you peace but the triumph of principles.â⬠With the major points and devices used by Emerson defined, it is now possible to examine in greater detail how he persuades the reader, starting with the use of tone. The use of word choice, sentence length and structure, as well as many other factors set the tone of this paper. The final result is a paper that has a conciliatory tone. A paper written in this authoritative style is helpful in persuasion. It pulls the reader into the authors ideas, making them your own. The tone of the paper thus allows for metaphors to be extremely powerful in promoting Emersonââ¬â¢s ideas. The metaphors are numerous throughout the paper, however there is one indelible one towards the end of the paper that really helps to shape the essay. ââ¬Å"Society is a wave. The wave move onward, but the water of which it is composed does not.â⬠The clear metaphor of society to the wave and the particles of water to the people distinctively demonstrates Emersonââ¬â¢s idea the society never advances. If a man is not self-confident and is unable to share himself with others, as people die so too does their experience. But the ability to be self-reliant eliminates this loss of experience. Although this metaphor is strong enough on its own to provide all of the support necessary for the idea that society never advances, Emerson adds to it and his other ideas with examples. The first examples are used to support the lack of progression of society. The ââ¬Å"civilizedâ⬠man of the Americas and Europe is compared to the ââ¬Å"savagesâ⬠of New Zealand.
Thursday, October 24, 2019
Wahaha Case Study
QUESTION 1: What ââ¬Å"international strategyâ⬠and ââ¬Å"modes of entryâ⬠did COKE/PEPSI use to penetrate the Chinese Market? How effective were these choices? When Chinese markets opened up in 1980ââ¬â¢s, Coke/Pepsi focussed on defining several strategies to Differentiate, Market and distribute their Cola products to Chinese consumers. International Differentiation Strategy: Both used two main aspects of this strategy ââ¬Å"Brandingâ⬠and ââ¬Å"Cost Leadershipââ¬Å"to force local producers to withdraw from the market or establish joint ventures with them.They invested heavily in Brand recognition and used lots of advertising and sponsoring to support their cola brands. They replicated their global rivalry in China and initially were determined to seize market share from domestic cola producers, even at the cost of profitability. Later, Coke instituted the ââ¬Å"Glocalâ⬠strategy which means ââ¬Å"Think Local, act local but leverage globalâ⬠but Pe psi instituted its positioning on young consumers. International Marketing Strategy: Coke spent heavily on Marketing to create a sound brand image and included Chinese cultural icons like windmills and dragons in its advertising.Local films and sports stars were engaged, sponsored National Soccer teams and International Olympic Committee as well with funding up to $1. 1 Billion for Beijing Games. Pepsi also used a great deal of Marketing like using popular entertainers such as Faye Wang, Guo Fuchen as endorsers. Pepsi became the most popular soft drink brand for young consumers due to its focussed Marketing for this demographics. International Distribution Strategy: Both preferred to establish their own distribution networks while setting up Joint Ventures with bottlers and bottlers managing sales in their assigned territory.They set stringent sales targets for bottlers, and in turn bottlers would set targets for distributors. While in most of the joint ventures, Coke did not have m ajority shareholding but Pepsi sought a majority share in the joint ventures. Global vs. International Strategy: Coke/Pepsi both maintained a global image and product offerings with a strong level of standardization in terms of Product quality, taste and branding but adapted their marketing strategies as per local market.For Example, Coke has taken the ââ¬Å"think local, act localâ⬠approach and localized their marketing activities to be in sync with Chinese consumers. They sponsored National Youth Soccer Team and also extended their sponsorship for Beijing Games to create a sense of belonging among the end consumers. International Collaborative Strategy: Both Coke/Pepsi did collaboration with local Chinese companies and set up joint Ventures which helped them understand cultural, political, competitive and economic differences among various provinces in China.They were also successfully able to reach end consumers through local companies and create accurate customer profiles which helped them understand complexities in Chinese market. International Diversification Strategy: Product diversification strategy entails any modification of a current product that serves to expand its potential. Product diversification is different from product development such that it involves creating a new customer base, which expands the market potential of the original product. Coke/Pepsi used this strategy quite effectively to widen their customer base and target new segments.They launched several local products specific to Chinese needs and culture and did marketing in localised manner. For Example: Coke launched Minute Maid Pulpy Super Milky drink and the Sprite Tea drink and both have been regional hits. Both drinks have been developed out by the research and development unit in China. These strategic choices made by Pepsi/Coke were quite effective in China as they had successfully implemented them in other countries and both companies gained combined market share of 7 1% in Chinese Cola market by 2000.QUESTION 2: What resources, capabilities and competencies enabled Wahaha to compete successfully against Coke and Pepsi when most other local Chinese soft drink manufacturers had failed? Wahaha was able to successfully compete against Coke and Pepsi due to these factors: Wahahaââ¬â¢s Leadership : Wahaha Group was managed by Zong Qinghou who had a great vision and deep knowledge of markets and consumers in various regions. He had 20 years of sales experience in Chinese rural markets and Wahaha launched Future Cola in rural areas first which was untapped.Wahahaââ¬â¢s Marketing : Marketing, research and development (R&D) and logistics management were centralized at headquarters, while the subsidiaries were engaged in production. Wahahaââ¬â¢s marketing was clearly home grown and pitched the product as a ââ¬Å"Chinese Colaâ⬠creating a sense of patriotism among end consumers. Wahahaââ¬â¢s Advertising : Wahahaââ¬â¢s advertising target ed the mass market, and not just the wealthier urban consumers. The prices of its products were usually lower than those of comparable products from its multinational competitors.They spent half of their advertising on CCTV which had huge rural coverage and credibility among consumers. Wahahaââ¬â¢s Distribution Network: Wahaha had developed unique relationships with distributors over last 10 years and was able to quickly deliver its products, reaching even remote corners of China within days. Wahaha established offices in more than 30 provinces with sales staff co-ordinating operations with the distributors.Wahaha JVââ¬â¢s and Acquisitions: In order to obtain world class production technology and survive competition from both local and multinational companies, Wahaha chose to partner with French giant Groupe Danone and both established several production oriented Joint Ventures(JVââ¬â¢s) which resulted into revenues and profits growing more rapidly. Wahaha also made several acquisitions such as loss making companies which were larger but poorly managed and it supported geographic expansion and production in local provincial markets.Wahahaââ¬â¢s R&D : Wahaha co-operated with R&D institutes and leading domestic flavor producers to ensure that its cola would be of a high quality and conducted thousands of taste tests worldwide. Its taste was designed to be close to international colas, but a little bit sweeter and stronger to cater to the Chinese consumersââ¬â¢ taste. Wahahaââ¬â¢s Production: Unlike Multinational companies, Wahaha had set up its own bottling plants as subsidiaries which allowed it great flexibility and also opened 68 production lines over China in various provinces.Wahahaââ¬â¢s Competitive Edge: The biggest competitive advantage which Wahaha had over Coke/Pepsi is that being a local company it understands the Chinese culture diversity pretty well and also their unique relationship with distributors in even remote parts of Chi na. They identified the opportunity in rural markets which was untapped by big multinationals and advertised heavily on local TV Channels, especially CCTV to create a solid Brand image in minds of Chinese consumers.Above all, since Wahaha had successfully sold many products like bottled water, flavoured milks, childrenââ¬â¢s nutritious drinks before launching Future Cola so it had enough experience, network and capital to support its Marketing, advertising expenses unlike other local Chinese soft drink manufactures who failed. QUESTION 3: What were the relative ââ¬Å"Strengths & Weaknessesâ⬠of the three competitors in the Chinese Cola War? | Strengths| Weakness|Coke| International ExperienceStrong presence in urban areasExcellent sales force Huge capital to support price warsWide Range of productsIncreased local market knowledge| Weak Rural presenceCross territory sales by distributorsRivalry with Pepsi| Pepsi| International ExperiencePopular among young consumersProven St rategy in other marketsStrong hold on main cities| Weak Rural presenceJoint Venture conflictsRivalry with Coke| Wahaha| Understanding Chinese Culture DiversityRelationship with distributors in rural areas68 Production lines over ChinaJoint Venture with DanonePricing flexibility due to production by own subsidiariesChinaââ¬â¢s own Cola| Week attendees in main citiesSales force|Wahaha seems to be winning the Cola war if they build on the strategies and implement them successfully in urban areas as well where multinationals have strong presence and also continue protect their current market share in rural areas. Another reason why Wahaha seems to be winning over because it has branded its products as ââ¬Å"Chinaââ¬â¢s own Colaâ⬠Made in China products and which resulted into a sense of belonging and loyalty among the Chinese consumers and it can be successfully implemented in big cities like Beijing, Hong Kong as well. QUESTION 4: Describe the Competitive Strategies and Tac tics each company (Wahaha/Coke/Pepsi) used to gain Market Share in China.Did any company appear to be winning the cola war? Support your answer. We can describe the competitive Strategies and Tactics used by each company to gain market share using Porterââ¬â¢s Five Force model. Industry Rivalry: When Chinese markets opened up in 1980ââ¬â¢s, Coke and Pepsi invested heavily in Brand recognition and used lots of advertising and sponsoring to support their cola brands. They replicated their global rivalry in China and initially were determined to seize market share from domestic cola producers, even at the cost of profitability. They either forced local producers to withdraw from the market or establish joint ventures with them.Wahaha decided to target the rural market first because it knew and understood this market, and because it was not the focus of Coca Cola and PepsiCo. It focussed on the mass market of 1. 1 billion people in rural areas. Suppliers: Pepsi and Coke preferred to establish their own distribution networks while setting up Joint Ventures with bottlers and bottlers managing sales in their assigned territory. They set stringent sales targets for bottlers, and in turn bottlers would set targets for distributors. They used this model successfully in many countries. Their bottlers will map every place where their products can be sold and create one of them most accurate customer profiles.Coke had 28 bottling plans with Joint ventures (Minority shareholding) but Pepsi had 16 bottling plans with Joint ventures (Majority shareholding). Bottlers had little Supplier Power since they were into joint ventures with Coke and Pepsi. Wahaha did not had any suppliers since it had set up its own bottling plants as subsidiaries which allowed it great flexibility with its sales team and resulting into more price flexibility. It had more than 40 WOS and majority holding companies in 23 provinces. Buyers: Chinese cola consumers were segmented into two broad area s urban and rural, while urban market was captured mostly by Coke and Pepsi and Wahaha had excellent rural reach due to its unique relationship with its distributors in remote parts of China.Coke target market was large population centres, rolled out its products in cities based on population with up to 85% distribution penetration, Pepsi focused on key markets and cities, youth segment and had 65% distribution penetration but increasing faster than Coke. Wahaha focus initially was on smaller cities and rural areas which was yet untapped by big multinationals. Wahaha priced its products quite lower than Coke and Pepsi since rural consumers had more price sensitivity than urban buyers. It spent heavily on CCTV advertising which had huge rural coverage and credibility among consumers. They did the Marketing of their products as ââ¬Å"Made in Chinaâ⬠which made consumers more loyal towards it.Pepsi/Coke made money from sale of concentrate while Wahaha made it from sale of final p roducts due to its own subsidiaries doing production and so Wahaha had high pricing flexibility than Coke/Pepsi and was able to undercut multinationals. Potential Entrants: Coca Cola and PepsiCoââ¬â¢s success against the domestic Cola producers in the early stages and their strong brand name and sales network in big cities formed a high entry barrier for new competitors. However, later Wahaha successfully competed against them due to good knowledge of Chinese culture, sound distribution network and excellent Brand Management and timely launch of quality products in rural areas which was untapped by big companies. But, still sector has high entry barriers there by resulting into limited potential entrants.Substitutes: There are several substitutes to Cola like Iced Tea, Sports and Energy drinks, Non ââ¬â Carbonated drinks, juices, packaged water etc which pose a great challenge to Cola Industry and growing at a higher rates up to 10% in comparison to 2-4% growth rate in Cola d rinks. This has resulted into Coke, Pepsi and Wahaha launching several other products in these categories Value Creation for Shareholders: While Coke/Pepsi endorsed local film stars, included cultural icons in its advertising and sponsored various Chinese Sports programs to localise their marketing as per Chinese consumers but Wahaha focussed on advertising using TV Ads especially on CCTV which had huge coverage and credibility and also sponsored Soccer World Cup and spring festivals. QUESTION 5: What future strategies should Wahaha consider to compete successfully against such large multinational enterprises?There should be a Four Step Action Plan which Wahaha should consider to compete successfully against such large multinational enterprises: Step1: Wahaha need to maintain and protect its leading position in Rural market since both multinationals Pepsi/Coke are going to improve their distribution network, product offerings and further localise their Marketing to penetrate rural m arket. It can do it by increasing Marketing activities in rural areas and projecting its ââ¬Å"Chinese Colaâ⬠brand image more comprehensively. Step2: It need to target main cities where multinationals have strong presence and fetch market share so that it can maintain its overall market share in case of downside in rural market share. Step3: It needs to explore new markets which are yet untapped fully by multinationals and are similar to Chinese ulture since it can brand its products successfully in similar manner as it did in China Step4: It needs to broaden its product line and enter into other substitutes category like Iced Tea, Bottled water etc which are posing a threat to Cola segment by registering higher growth rates. It can also start research on new product segments like Alcoholic drinks etc to see if market potential exists or not. Strategy| Actions| Protecting and maintaining leading position in Rural Market| * Increase Marketing activities in rural areas( Sponsor for local events and ads) * Offer Bounce system to maintain distributors loyalty . | Market Penetration| * Target Main cities first where Wahaha has good reputation like Beijing, Hong Kong etc. Promotional campaign every quarter for Brand Recall| Market Development| * Expand in neighbour countries with similar Chinese culture since it can use similar marketing and branding strategies in those countries which Wahaha has successfully implemented in China. * Use the Danone JV to enter in markets where Danone has good presence. | Product Development| * Prepare new production line for non ââ¬â carbonated soft drinks since other substitutes like Iced Tea, Juices, Bottled waters are showing a higher growth rates than Cola segment. * Start Study to produce alcoholic drinks like Beer. | References: 1: International Trade & Academic Research Conference (ITARC ), 7 ââ¬â 8th November, 2012, London. UK. on ââ¬Å"COCA-COLA: International Business Strategy for Globalizationâ⬠2: Por terââ¬â¢s Five Force model of Competition: http://www. managementstudyguide. com/porters-model-of-competetion. tm 3: Cola Wars in China: Case Study Analysis Source: Strategy Analysis and Practice 2005 McGraw Hill Education Europe 4: Cola Wars in China : The Future is Here ; Case Study by Nancy Dai at Richard Ivy School of Business. 5: Cola Wars ââ¬â UTS 21715 ââ¬â Strategic Management Lecture 3 University of Technology Sydney 6: Alon, I. , Littrell, R. F. , & Chan, A. K. (n. d. ). Branding in China: Global product strategy Alternatives. http://www. aabri. com/OC09manuscripts/OC09002. pdf 7: Espitia E. , Manuel and Ramires A. , Marisa The impact of product diversification strategy on the corporate performance of large Spanish firms. Spanish Economic Review Volume 4 Number 2. P. 119-137 2002.
Wednesday, October 23, 2019
About being a Police Officer Essay
If you are interested in becoming a police officer, you must be aware of how tough it is to get the job. You have to go through hard mental and physical screening and training, and for good reason. Police work is a noble career, but it can also be a difficult life. I choose this topic because I know much about it already but I want to learn more because I might end up being in Law Enforcement. Being a Police Officer is not as hard as it looks you having to be fit. To become a police officer, you must pass a fitness test, and you will be required to accomplish various fitness challenges at the police academy. Itââ¬â¢s not all action all the time. You will need to write reports of what happened, and those reports must be accurate and detailed because they can be used as evidence in court. See more: Old Age Problem essay Crime wonââ¬â¢t stop when youââ¬â¢re off duty. You may be called upon to assist with a situation at any time. However, these extra hours often come with overtime pay. The communityââ¬â¢s safety is in your hands, and your work will not always be respected. You have to be able to tolerate people not trusting you because of the actions of other police officers, and you may find yourself rebuilding trust on a regular basis. Not only will you work on a daily basis with your partner, but you must also represent the police to the community. Your every action will be under scrutiny, either by your supervisor, your peers or the public at large. This is what I know before I start learning more about being a Police Officer.
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